In this presentation, shop owners will learn how to optimize their website to improve close-to-purchase customers, better communicate with customers, and monitor marketing performance to maximize effectiveness to gain clear insight into ROI.

 With growing competition, fluctuating inventory, and shrinking budgets, it is more important than ever for auto repair shop owners to find effective ways to showcase their business services and navigate the challenges of today’s market. At the same time, external market forces are squeezing tire and service shops, and owners are looking for ways to capture more business without spending more to do it. This means focusing on attracting higher value customers, not more leads.