Approvals today are earned through an emotional connection, not just technical explanations. Psychology, neuroscience, trust, and relationships align with how the brain truly makes decisions. They are far more powerful and sustainable than just pitching the old-school benefits and value, which is not how people really make decisions.

Modern advisors get more approvals by focusing on:

• Psychology: People decide emotionally.
• Neuroscience: Use stories, voice tone, empathy, and nonverbal cues to influence the emotional centers of the brain where decisions are made.
• Trust: People don’t buy logic—they buy from people they trust.
• Relationships: With a great relationship and customer’s trust, everything gets better: the approvals, the interaction, the reviews, the referrals, the fun—everything.

Why it matters:
Traditional sales tactics feel generic, manipulative, or scripted. But when you tap into how people think and feel, build a relationship and create trust, approvals become natural, and customers come back.