Rob Pietrowsky is the Vice President of Research at IMR, where he leads all syndicated data, custom research and analytics activities. Prior to joining IMR, Rob spent 12 years at DRiV Automotive (a division of Tenneco; formerly Federal-Mogul), most recently as Director, Market Intelligence and Category Management. While at DRiV, Rob’s team developed analytics tools designed to tackle sales tracking and assortment planning challenges, with an emphasis on collaboration between manufacturer and distributors. Earlier in his career, Rob led automotive forecasting at Koyo Bearings/JTEKT USA. His automotive career began at The ITB Group, where he was involved in OE market research and vehicle benchmarking for instrumental panels, fuel systems, exhaust systems, glass and exterior plastics.