With 15 years of experience in the automotive service industry, Alex Oramas has built a reputation as both a skilled technician and a visionary leader. A formally ASE-certified and Ford Master Certified professional, Alex spent 8 years on the front lines as an automotive technician and another 7 years in upper leadership roles, driving strategic change and operational excellence.

Currently serving as the Chief Operating Officer of Pro Auto Care and Chairman of ASA Colorado, Alex is committed to transforming the customer experience in the automotive industry. His leadership is centered on providing top-tier training for technicians, service advisors, and business owners to enhance their technical expertise and customer service skills.

A strong proponent of industry unity, Alex’s goal for ASA Colorado is to create an organization that professionals are proud to be a part of—one that fosters community, continuous learning, and shared success. Additionally, Alex is a passionate advocate for the Right to Repair Act, actively working to ensure the legislation supports the industry’s growth, protects the livelihoods of automotive professionals, and expands access to critical repair information.