Lauralee Schmidt burst onto the Auto Care scene in 2016. You may know her as Lola. Corporate Cosmetics is the industry that Schmidt hails from, so she brings a certain flair to the marketing and process side of the auto industry that is both fresh and interesting. When Lola joined her husband, Erich, at Schmidt Auto Care in 2016, she was terrified to leave the security of all she knew, but she found a sweet spot inside of education when she stepped onto the shop floor. Growth, creativity and business development are the forefront of her focus, not only her shop, but for other shops as well.