Agenda

Like the industry itself, RWMC has evolved every year since its inception, and we have some new, exciting programming tweaks in store for 2021. With the addition of our Future Leaders Program, the “BUILD” mini-workshops and an all-new RW Talks format, the conference will feature more than 40 unique educational experiences, each focused on the most critical trends, concepts and strategies for running an effective business.

DAY ZERO: WEDNESDAY, SEPTEMBER 8

 

6:00 PM - 8:00 PM

Conference Meet and Greet

DAY ONE: THURSDAY, SEPTEMBER 9

 

10:00 AM - NOON

Attendee Registration & Check-in

12:00 PM - 1:30 PM

OPENING KEYNOTE: The Happy Hour Effect

1:30 PM - 2:00 PM

Networking Break

2:00 PM - 2:45 PM

LEAD: Get the Most Out of Your Employees, Jimmy Alauria
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CUSTOMERS: The Brand Experience
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RECRUIT & RETAIN: BUILD: Ultimate Team Building
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3:00 PM - 3:45 PM

TECH: RW Talk: The Technology Investment
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OPERATIONS: Speed, Part One
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LEAD: BUILD: Crafting Your Vision
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4:00 PM - 4:45 PM

RECRUIT & RETAIN: Train Your Next Workforce

OPERATIONS: Speed, Part Two
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CUSTOMERS: BUILD: Define Your Brand
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4:45 PM - 6:00 PM

Kickoff Party

DAY TWO: FRIDAY, SEPTEMBER 10

 

7:00 AM - 8:00 AM

Networking Breakfast

8:00 AM - 8:45 AM

CONFERENCE KEYNOTE: Brian Sump
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8:45 AM - 9:15 AM

Networking Break

9:15 AM - 10:00 AM

OPERATIONS: Maximize Your Facility Before Expansion
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LEAD: Lead with Empathy
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BUILD: ARO Workshop

FLP: Future Leaders Program
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10:15 AM-11:00 AM

CUSTOMERS: Acquisition or Retention?
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LEAD | OPERATIONS: Ready, Set, Grow: It's time to be an MSO
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RECRUIT & RETAIN: BUILD: Nurturing Different Personalities
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FLP: Future Leaders Program
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11:15 AM-12:00 PM

LEAD: RW Talk: Define Your Life Goal
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CUSTOMERS: Train Your Customers to Come Back

OPERATIONS: BUILD: Creating Your KPI Routine
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FLP: Future Leaders Program
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12:15 PM - 1:00 PM

Lunch and Learn

1:00 PM - 1:30 PM

The Ratchet+Wrench Awards Presentation

1:30 PM - 2:00 PM

Networking Break

2:00 PM - 2:45 PM

TECH: RW Talk: Technology as a Recruiting Tool
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OPERATIONS: Mastering Front-of-Shop Processes
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RECRUIT & RETAIN: BUILD: Recruiting Tactics to Implement Today
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FLP: Future Leaders Program
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3:00 PM - 3:45 PM

LEAD: RW Talk: The Secrets of the Industry's Best Workplaces

CUSTOMERS: Creating Long-Standing Customers
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RECRUIT & RETAIN: BUILD: Developing Leaders from Within, Part One
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FLP: Future Leaders Program
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3:45 PM - 4:15 PM

Networking Break

4:15 PM - 5:00 PM

LEAD: Onboarding & Training for Success
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CUSTOMERS: Grow Through Marketing
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RECRUIT & RETAIN: BUILD: Developing Leaders from Within, Part Two
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FLP: Future Leaders Program
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5:00 PM - 6:00 PM

Cocktail Hour Sponsored by NAPA AutoCare

6:30 PM - 9:00 PM

The Ratchet+Wrench Party Sponsored by Tekmetric

DAY THREE: SATURDAY, SEPTEMBER 11

 

7:30 AM - 8:30 AM

Networking Breakfast

8:30 AM - 9:00 AM

Networking Break

9:00 AM - 9:45 AM

OPERATIONS: Ultimate Efficiency
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TECH: Modern Diagnostics
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LEAD: BUILD: Planning Your Next Step
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9:45 AM - 10:15 AM

Networking Break

10:15 AM-11:00 AM

LEAD: Focus on Strengths, Not Weaknesses
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CUSTOMERS: Outside Advice
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LEAD: Dominate the Next Decade
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11:15AM - 12:00PM

OPERATIONS: High-Level KPI Management
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CUSTOMERS: Marketing vs. Sales
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RECRUIT & RETAIN: BUILD: Develop Consistent Recruiting
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12:15 PM - 1:00 PM

Lunch and Learn

1:15 PM - 2:00 PM

LEAD: Passion Project
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RECRUIT & RETAIN: High Turnover - The Shop Killer
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RECRUIT & RETAIN: BUILD: Defining Your Ultimate Employee
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2:00 PM - 2:30 PM

Networking Break

2:30 PM - 3:30 PM

Take the Lead