Since 1918, Mitchell 1 has provided information solutions designed to simplify everyday tasks for auto service professionals while improving efficiency and profitability. Mitchell 1’s complete family of integrated software helps auto repair shops fix cars faster in the bays, optimize workflow from estimate to invoice, and attract/retain more loyal customers. Manager SE gives shops the power to manage all aspects of the business—from front to back—and helps increase car count and revenue per repair order, improve communications within the shop, and boost profitability. ProDemand optimized with SureTrack delivers complete OEM repair information and exclusive real-world knowledge in a single lookup, so technicians can spend less time searching for information and more time repairing vehicles. The SocialCRM shop marketing service delivers automated marketing and customer engagement tools to help shop owners improve their bottom line profits.