In this groundbreaking session, Todd Hayes, COO of Adams Automotive, visionary founder of the Houston Boston Partnership, and creator of AutoShop Answers walks attendees through the next major platform shift in auto service: artificial intelligence. But this isn’t about replacing people with robots. It’s about using AI to amplify your team, elevate the guest experience, and scale with trust.

From the first Polaroid photo in 1986 to today’s AI-driven quality control and smart pre-booking tools, Todd shows how shops can stay human in a digital world while achieving $80 million-plus in revenue. You’ll see real tools in action, like Rilla AI, Wicked File, and ChatGPT-powered updates, along with case studies from some of the most advanced auto service operations in the country.

If you want to future-proof your shop, attract top talent, and create frictionless guest experiences, don’t miss this powerful playbook on building the AI-powered shop of tomorrow without losing the heart of what matters most: Trust.

Discover how AI optimizes marketing campaigns and boosts sales by analyzing data for effective advertising and budget strategies across platforms like Google Ads and direct mail. The session covers AI's role in customer retention, radio ads, personalization, predictive maintenance, automated content and real-time data monitoring to enhance customer journeys and operational efficiency. Attendees will gain insights into leveraging AI to revolutionize marketing and sales for better engagement and streamlined operations.